SEO Specialist

CN Global Lanka (Pvt) Ltd
 


Posted On: 2013-09-26 / Views: 1402

Colombo - Western - Sri Lanka
Information Technology & Networking
Other
Negotiable
Permanent
Not Specified
Not Specified / No Experience  

An associate degree in marketing or equivalent andor 2-4 years of related SEO work experience. Proficiency in web analytics packages (e.g. Google Analytics, Core metrics) and Microsoft Office (Word, Excel, PowerPoint, and Outlook).

The SEO Specialist is responsible for the leading and advancing of search engine optimization programs through effective use of analytics, keyword research/development, on-page optimizations, link acquisition, digital copy, and other search engine optimization techniques.

KEY AREAS OF RESPONSIBILITIES:

  • Creation of and management of SEO keyword campaigns and organic search engine presence
  • Creation and optimization of content for web properties
  • Periodic and timely reporting of key benchmarks and initiatives

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Research and report on SEO opportunities through effective use of analytic and digital marketing tools
  • Build and continuously enhance SEO to improve natural search rankings through careful and continuous analysis
  • Manages on-site SEO optimizations, including but not limited to the creation of relevant tag data or content, anchor text, unique content and local content
  • Develop and maintain relationships with search engines (primarily Google, Bing/Yahoo). Must be up-to-date on news from search engines that affects page ranks
  • Research competitive landscape to identify opportunity in SEO
  • Researches, develops and writes content as assigned
  • Report campaign performance and optimization efforts on a daily, weekly, monthly and ad-hoc basis
  • Other duties as assigned


EDUCATIONAL AND EXPERIENCE REQUIREMENTS:

  • An associate degree in marketing or equivalent and/or 2-4 years of related SEO work experience.
  • Proficiency in web analytics packages (e.g. Google Analytics, Core metrics) and Microsoft Office (Word, Excel, PowerPoint, and Outlook).
  • Must have strong organizational, planning and project management skills.
  • Previous experience in developing effective business relationships with vendors and internal team members is necessary.
  • Proven ability to take direction, information gathering, and analyzing data in order to create successful digital campaigns and meet the organization’s objectives.
  • Must be able to multi-task in a fast paced office environment.

Please use the apply button below to send your application to us.

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